The Show featured demonstrations of food, equipment and beverage manufacturers, importers and distributors. Products being shown included:

- Echo Beverages; locally produced water featured in 100% recycled and recyclable bottles,
- Principe Foods; delicious Prosciutto di Parma of San Daniele, located in North East Italy,
- Joy Cognac; Armagnac made in Gascogne featured in a bottle designed by Paco Rabanne,
- IMP Foods; a wholesaler of fish for sushi restaurant which is part of the EIWA Group with Japanese chef training and tea ceremony schools in Japan to preserve the Japanese culture,
- Ayoa Foods; thin crust pizza

LearnAboutWine hosted a sampling of more re than 100 artisan wines at Stars of Paso Robles at The Peninsula Beverly Hills and St. Regis Monarch Beach in Orange County. The tastings featured artisan wines from the growing AVA of Paso Robles, plus BBQ buffets provided by The Peninsula Beverly Hills and St. Regis Monarch Beach. Proceeds from the silent auction benefit TJ Martell Foundation - Cancer Research at Childrens Hospital Los Angeles.

Flavorful wines from boutique wine producers included: Alta Colina, Anglim, August Ridge, Bodegas M, Calcareous, Caliza, Cerro Prieto, Derby Wine Estates, Eberle, Ecluse, Four Vines, Hammersky, Hug Cellars, J & J Cellars, JK Wine Company: Katin & Arada Wines, LAventure, Minassian-Young, Mitchella, Ranchita Canyon, Rotta Winery, Roxo Port Cellars, Silver Horse, Stacked Stone, Terry Hoage, Treana/Hope Family Wines, Venteux Vineyards, and more. Paso Robles wines are particulary well priced for the California market.

Two tastings were presented: Wednesday July 14 at The Peninsula Beverly Hills and Thursday July 15 at The St. Regis Monarch Beach.

Celebrity chef talks about working for P.Diddy (Sean John Combs, Puff Daddy). He had to make for 1200 people in 24 hours. Richard C Johnson (Marlow Wing House) shows us his kitchen, equipment and stuff that helps him to make it for P.Diddy and Ashton Kutcher all White Party 2009.